Privacy Policy

ICLA — Italian Coatings Latinoamérica (hereinafter "ICLA" or "we"), based in Guatemala, respects your privacy and is committed to protecting your personal data. This policy describes what data we collect, for what purpose, for how long and how you can exercise your rights, in compliance with Decree 57-2008 (Personal Data Protection Law) and its regulations (Government Agreement 17-2017) of Guatemala.

1. Data we collect

• Contact data: name, email address, company and message, when you write to us through the contact form or by email.
• Browsing data: IP address, browser type, pages visited and time spent, collected through Google Analytics and Google Ads.
• Communication data: the information you share with us via WhatsApp or email for technical advice or quotes.
• Email open data: whether, when and how many times you opened an email we sent you (no IP addresses, device data or browsing history).

2. Purpose of processing

We process your personal data for the following purposes:

• Responding to your enquiries and requests for technical advice or quotes.
• Sending commercial information about our products when you request it.
• Analysing the use of the website to improve the user experience.
• Complying with applicable legal and regulatory obligations.

Email opens: the emails we send you (for example, the technical catalogue and its follow-up) include an invisible image that only tells us whether the email was opened, on what date and how many times. We do not record IP addresses, device type or browsing activity with this mechanism. This information is used exclusively for internal statistical reporting and to contact you personally with relevant advice: we do not use it for automated advertising or share it with third parties. You can prevent this tracking by blocking images in your email client, and request the deletion of these records by exercising your ARCO rights (section 7).

We do not share your data with third parties for commercial purposes other than those described, except when necessary to provide the service (for example, email providers) or when required by law.

3. Legal basis and consent

We collect data on the basis of your express consent when you send us information or accept our cookie policy. You may withdraw your consent at any time without affecting the lawfulness of prior processing.

4. Data retention

We keep your data for as long as necessary to fulfil the purpose for which it was collected and, where applicable, for the applicable legal periods. After that, it is deleted or anonymised.

5. Recipients

Your data may be accessible to:

• Google Ireland Limited (Google Analytics and Google Ads), a provider based in Ireland, for web analytics, under an equivalent data protection framework.
• Resend Inc., the transactional email service provider, to send you replies and notifications.

6. International transfers

Some providers are located outside Guatemala. These transfers are carried out with adequate safeguards and only for the purposes described.

7. Your rights (ARCO)

As the owner of your personal data, you have the right to:

• Access: know what data we hold about you.
• Rectification: correct inaccurate or incomplete data.
• Cancellation / Erasure: request the deletion of your data.
• Objection: object to the processing of your data for specific purposes.
• Withdrawal of consent: withdraw the consent you have given.

To exercise these rights, write to us at info@iclalb.com stating the right you wish to exercise. We will respond within a maximum of 10 business days.

8. Security

We apply reasonable technical and organisational measures to protect your data against unauthorised access, alteration, disclosure or destruction.

9. Changes to this policy

We may update this policy. The date of the last update appears at the top of the document. We recommend that you review it periodically.

10. Contact

For any questions about this policy or the processing of your data, contact us:

• Email: info@iclalb.com
• WhatsApp: +502 3994 8967